Adon Ticketing

Adon Ticketing is based on SAP technology, one of the world’s leading ticketing platforms. It serves the marketing and sales of tickets for events of all kinds. The focus is on major events in the areas of sports and entertainment. Every year, more than 20 million tickets are handled via this innovative solution.

The standard software used gives you the flexibility you need for the required and desired adjustments within the ticketing system. Whether you make the changes in the intuitively designed admin section of AdonTicketing yourself, or you hire our specialists, is up to you. Maximum flexibility and agility thanks to the latest technology guaranteed.

The many years of field experience is reflected in a top service offer for our customers. Thanks to a strong technology partnership with SAP, one of the world’s largest software manufacturers, Adon Systems develops reliable and professional software solutions for the event industry.

The constant improvement, the technological progress and thus the protection of your investment is at the heart of our activities.

Your benefits at a glance:

  Full control over ticketing marketing (prices, fees, marketing campaigns, etc.)
  Real-time evaluations of ticket sales and marketing costs at event level
  Integration of mobile devices and web-based ticketing solution

  A solution that can be presented in your corporate identity
  Analyze and understandin detail the consumption habits and preferences of the visitors

Adon Access

If your guest has successfully purchased his online ticket via Adon Ticketing or another ticketing provider, nothing stands in the way of successful entry into your event. With Adon Access, efficient access via the input scanner or turnstile takes place fully automatically. Physical tickets can be stored digitally in the mobile wallet of the Adon App. Every visitor gets their preferred entry ticket in the desired form, an efficient entrance and dealing with the visitors is guaranteed. Thanks to the optimal mapping of the customer journey within the Adon product portfolio, you can simplify the entire intake process in a sustainable way. 

Adon Systems not only provides the software, but also the hardware for the highest possible quality and reliability together with authorized partners, especially for high-traffic events.

Your benefits at a glance:

  Integrated access control for efficient guest management
  No multiple entries possible
  Different ticket media are acceptable (digital & physical)

  Automated data transfer in CRM and analysis tools
  Cost savings thanks to efficient entry processes

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Adon Payment & Loyalty

Increase your efficiency thanks to digital payment processes and realize more turnover through time savings. The payment solutions from Adon offer the opportunity to process the payment processes of your visitors and fans cashless, whether with a cashless card or an App connection is up to you. Mobile payment is also available as an optional extension and enables the integrated connection of innovative payment options such as ApplePay – everything from one source for the perfect digital stadium experience.

Sophisticated loyalty systems and built-in app connectivity allow you to leverage the latest technology to create additional sponsorship incentives by expanding your retail space beyond the stadium boundaries to provide your visitors with preferred terms within their sponsorship network.

Your benefits at a glance:

  Increase of efficiency and turnover thanks to cashless payment
  Fully integrated mobile payment with a large number of payment providers
  Increase the shopping experience of your visitors thanks to state-of-the-art technology

  Fan interaction thanks to gamification approach via app
  Increased sales of your merchandising thanks to successful fan engagement
  Expansion of your sponsoring offer thanks to sophisticated loyalty concepts via an app

Adon CRM & Analytics

Customer data is the gold of the future. To collect the data in a structured manner and derive economically profitable conclusions is the challenge of every company. With Adon CRM and Analytics, you get a comprehensive CRM solution for the perfect processing and management of your visitor and/or fan data.

Target your fans and increase the quality of your communication channels. Segment your visitors and fan base in a structured way for even more professional marketing.

Your benefits at a glance:

  Realize targeted marketing campaign
  Define target groups
  Campaign management
  Generate new fans

  Control communication channels
  Customer and activity management
  Manage market and competitor information



Planning, implementation and follow-up of events of all kinds
Full-featured features for easy and effective guest data management
Databases for all event resources such as hotels, speakers, staff, incentives and more
Individually configurable e-mails for all event phases and processes
Integrated task management for easy event planning and control

Check in tool for incoming inspection at the accreditation desk via barcode or RFID
Ticket allocation and reallocation with freely definable ticket categories
Seating tool for seat administration and seat distribution
Allocation of all event resources based on freely definable distribution keys
Waiting list function for the allocation of tickets and event participation in case of overbooking
Event-oriented websites according to corporate design guidelines including online registration
Mobile websites in responsive design for all important views and features
Freely editable newsletters to support subscriber communication

Flexible survey module for quantitative surveys following events
Internal user administration with hierarchical rights concept for role-based access
Multilingual user interfaces and data content for the back and front end of the application
Control system to comply with compliance guidelines in the context of ticket allocation
Professional reporting based on SQL Server Reporting Services from Microsoft
Preparation of the data for the generation of reports for internal accounting
Standardized interface for easy connection to payment service providers (PSP)
Freely configurable import and export routines based on common formats such as CSV, XLS or XML


Free choice between external cloud or in-house on premise operation
High application scalability through optimization on Microsoft standard technologies
Highest security standards based on extensive security audits

High integration capability into customized infrastructures e.g. with LDAP or CRM connection
High security standards for personal information in accordance with current privacy policies

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Satisfied customers – our daily aspiration
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